How You Can Get Started with Google Analytics

How You Can Get Started with Google Analytics

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Keeping up with what’s working – and what’s not – on your company’s website is easy to do when you understand the ins and outs of Google Analytics. This free and comprehensive tool answers a myriad of questions about who uses your site and how, what brings them there, how keywords/phrases are trending and it can also show you what sends them away. Putting this information to good use will allow you to continually tweak your website design and content creation in a way that resonates with your visitors. Here are some tips for how to get started with Google Analytics: Embed the Code. Google Analytics “lives” on your site once you embed the customized code. The code will be formulated for you once you create your Google Analytics profile. You will need to…
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