Social Media Marketing
Facebook. Twitter. LinkedIn. YouTube. You have heard the terms (probably daily), but do you use them? How about you leverage them for your business? It is time to step up your social skills and mingle with the crowd! (Your customers)
F & A Worldwide Solutions can help you with all aspects of your social media campaign; from content creation and account set-up to full management and promotion of your social networks.
In a survey conducted in 2010, 88% of business owners stated that Social Media alone generated more exposure for their brand — ultimately driving sales.
Here are some of Our Social Media Programs & Services:
Content Marketing Pro
We all know we should post more on our blog; write and publish more helpful content for our customers; release insightful articles, guides, presentations, and press releases — but we just don’t have time, and in many cases the expertise. Well we can help. We put together executive level writers and creative minds to produce content that will raise awareness, generate leads and build your online reputation and search rank.
Facebook and Twitter Optimization and Marketing Plan
Facebook and Twitter are incredibly powerful tools that create familiarity and comfort with potential clients in order to foster a growing relationship. Our comprehensive plan strives to create these relationships through customizing your online social media face. We also have an option where we include training for your team to let you grab the reins and explore these tools on your own.
Social Media for Retail Customers
Not all social media is created equal. Retail and B2C companies need a social media marketing plan that gives their business visibility online and offline, encourages loyalty, enhances their reputation and drives customers to their locations. We believe that online and offline media work in concert to achieve desired results in the B2C silo.
Social Media Optimization
So maybe you set up a business page on Facebook and Twitter but perhaps it needs a more professional touch. Take your presence on Facebook and Twitter to the next level with customized pages, targeted ads and more. We will:
- Create theme/background/layout for Twitter
- Set up or customize Facebook with iFrame for FBML button (as well as the new Facebook Pages Timeline Feature) and insert a client-provided message or offer. Additional buttons or customization is extra. (There is no limit to what we can do. Ask for details, prices vary).
SEO – Search Engine Optimization
Fact: Over 90% of your prospects will search the Internet for what you offer.
Will they find you or your competitors?
More likely than not, you found this website through a search engine such as Google or Yahoo. Perhaps you were searching for a custom website designer, or maybe you were specifically looking for an online marketing firm that provides search engine optimization services. Well, let’s just say you didn’t end up here by chance.
Plain and simple, Search Engine Optimization (SEO) is the process of bringing more qualified prospects to your website through the most popular search engines.
Our 4 Critical Steps for Highly Effective SEO
Our SEO services are based on what we know to be the most effective ways to bring more qualified visitors to your website through search engines. We employ the following SEO steps:
- Strategy & Initial Optimization – Our initial on-page SEO is everything the spiders see on your website that affects your rankings. Our process starts with a keyword discovery process that focuses on achievable primary keywords and “long tail” keywords. The approved keywords are embedded into your meta tags, which help Google and other search engines organize and rank information. The actual coding, style, positioning, and saturation levels also are relevant factors that are a part of our on-page SEO process.
- Ongoing Linking & Optimization – Link building builds “votes” to your website (in Google’s mindset). The more credible the votes, the more your rank increases. Rank affects both your “TrustRank” and “PageRank,” both terms coined by Google. Relevant and effective link building through partners, articles, press releases, bookmarking, Blogs, reference sites, etc., is one of the most important factors in your search marketing.
- Content Marketing * – Through articles, press releases, blog posts, eBooks, webinars, landing pages, and more, we are able to enhance your digital “footprint” in your industry. ( * Requires VisibilitPro to promote custom written content) Content is written for submission to industry channels and social news sites such as Digg, Reddit, and StumbleUpon, and Google Buzz, etc. Press releases are distributed via high-ranking paid releases through PRWeb, which opens the doors to thousands of industry targets, regional targets, syndicated feeds, AP News Wire, Google News, Yahoo News, eMediaWire, and more. Releases include keyword anchor text, an embedded image, social bookmarking features, and other SEO-related functionality. Reporting on page reads, impressions, search engine traffic, and search terms is included (Advanced reporting and embedded video are available for an additional charge).
- Reporting & Analytics – A very important part of your online success is to meet with experts and review your site analytics. As part of these programs, our experts will look at your traffic, the referring sites, keywords, which pages are working and which are not, and much more. We will discuss your current engagement plan and see if it needs updating or fresh ideas. We will also consider new strategies, techniques, trends, etc., and decide together what site enhancements may be needed to improve both traffic and conversions.
Wondering when to begin SEO?
From Google:
“If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.”
- Google Webmaster Support
Marketing Consulting
Your brand lives in the market place – it changes and grows with your customers.
Continual marketing keeps you relevant; idea generation and brand services keep you ahead of the curve.
A large part of what makes F & A Worldwide Solutions unique is our approach to building and rejuvenating brands and supporting their ongoing marketing campaigns. Brands and marketing campaigns are not “plug-and-play” or “one-size fits all”, they need constant analysis, fresh ideas, inventive strategies, A/B testing, and new products and services.
Successful companies know this. That’s why you see big brands like Gatorade®, McDonald’s® and Starbucks® constantly coming out with new products – customers demand it. Newness matters.
Marketing Consulting Services and Support:
Our service doesn’t have to end with the launch of a new website or once we hand over a new marketing brochure. Instead our services take on a new role – collecting data like response rates, conversions, tweaking the system with enhancements, new content and press releases and really start to harness the power of your new online and offline marketing campaign.
Now is not the time to be static. Leaving your new marketing investment out in world unchecked, unanalyzed, and under-managed is unwise.
Most small businesses can make do with four to eight hours per month of marketing support other times more time is needed to take full advantage of progressive marketing techniques.
With our marketing consulting services package, we monitor the behavior of the traffic generated to your site and provide you with a monthly analysis of the trends. We also provide competitor espionage as well as innovation promotional strategies and innovative marketing ideas focused maximizing your revenue potential.
Our experienced marketing experts look forward to working with your team to ensure you experience steady growth with every launch of every campaign we help you initiate. Your needs will be our top priorities, and our experienced team will ensure that your brand is in a constant state of positive evolution.